Under the slogan ‘Everybody Needs A Hero’, febi has created a wide range of campaign media to praise the hardworking people of the transport industry. Truckers are the unsung everyday heroes that keep our world in motion, reason enough to reach out to all players in the Truck Automotive Aftermarket with an integrated brand campaign highlighting febi’s range for the BIG 8 and beyond.
Highlights include a new febi.com, a cinematic storytelling video featuring the heroes of the transport world in action and other videos featuring our internal heroes talking about what they do to promote febi Truck worldwide. A bunch of various online and offline material for social media, point of sale, print and more is also part of the campaign.
“With this first real brand campaign for febi Truck, we really want to name and thank all the people who contribute to the transport of goods on a daily basis worldwide,” says Ana Todorovic, Divisional Manager Brand Experience Management. “They are true heroes in our hearts.”
The febi Truck brand campaign will be rolled out around the world from April onwards. It will help to increase awareness among partners in the transport world that febi Truck is a reliable partner and provider of complete repair solutions: “We are the fast alternative to OE,” says Björn Förthmann, Group Category & Brand Development Director Commercial Vehicles / Off-Highway. “As soon as a new model is released our research team jumps into action so that we can add the right new parts to our catalogue as soon as possible. In this sense, febi Truck is truly the trailblazer in the Automotive Aftermarket.”
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