{"id":16083,"date":"2024-04-10T13:44:23","date_gmt":"2024-04-10T11:44:23","guid":{"rendered":"https:\/\/blog.febi.com\/alles-draait-om-helden-febi-lanceert-eerste-merkcampagne-voor-bedrijfsvoertuigen\/"},"modified":"2024-04-10T13:45:42","modified_gmt":"2024-04-10T11:45:42","slug":"alles-draait-om-helden-febi-lanceert-eerste-merkcampagne-voor-bedrijfsvoertuigen","status":"publish","type":"post","link":"https:\/\/blog.febi.com\/nl\/alles-draait-om-helden-febi-lanceert-eerste-merkcampagne-voor-bedrijfsvoertuigen\/","title":{"rendered":"Alles draait om helden: febi lanceert eerste merkcampagne voor bedrijfsvoertuigen"},"content":{"rendered":"<p>Onder het motto &#8220;Everybody Needs A Hero&#8221; heeft febi een breed pakket aan campagnemedia samengesteld om de toegewijde mensen in de transportsector te eren. Truckers zijn de stille helden van het dagelijks leven die onze wereld in beweging houden. Reden genoeg om alle spelers in de automotive aftermarket aan te spreken met een ge\u00efntegreerde merkcampagne. De focus ligt op het febi-aanbod voor de BIG 8 en meer.<\/p>\n<p>Hoogtepunten zijn de vernieuwde website <a href=\"https:\/\/www.febi.com\/\" target=\"_blank\" rel=\"noopener\">febi.com<\/a>, een <a href=\"https:\/\/www.youtube.com\/watch?v=8uGdDaUzs2k\" target=\"_blank\" rel=\"noopener\">storytelling video<\/a>, die de helden van de transportwereld in actie toont, alsook andere <a href=\"https:\/\/www.youtube.com\/playlist?list=PLB3bXQpUIfu0g_ftYzeXthhZQPlth_A-1\" target=\"_blank\" rel=\"noopener\">video&#8217;s<\/a> waarin onze interne helden vertellen over wat zij doen om febi wereldwijd bekend te maken. Een reeks online en offline materialen voor sociale media, verkoopspunten, printmedia, enz. maken ook deel uit van de campagne.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-16055 aligncenter\" src=\"https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-300x169.png\" alt=\"\" width=\"634\" height=\"357\" srcset=\"https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-300x169.png 300w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-1024x576.png 1024w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-768x432.png 768w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-1536x864.png 1536w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-2048x1152.png 2048w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-150x84.png 150w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-696x392.png 696w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-1068x601.png 1068w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-1920x1080.png 1920w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/p>\n<p>&#8220;Met deze eerste merkcampagne voor bedrijfsvoertuigen van febi willen we een naam geven aan alle mensen die elke dag bijdragen aan het vervoer van goederen over de hele wereld en hen bedanken,&#8221; zegt Ana Todorovic, Divisional Manager Brand Experience Management. &#8220;In onze harten zijn het echte helden.&#8221;<\/p>\n<p>De campagne van het merk febi gaat in april wereldwijd van start. Het zal ertoe bijdragen dat de partners in de transportwereld zich meer bewust worden van het feit dat febi Truck een betrouwbare partner en aanbieder van complete reparatieoplossingen is: &#8220;Wij zijn het snelle alternatief voor OE&#8221;, zegt Bj\u00f6rn F\u00f6rthmann, Group Category &amp; Brand Development Director Commercial Vehicles \/ Off-Highway. &#8220;Zodra er een nieuw model op de markt komt, wordt ons onderzoeksteam erbij betrokken zodat we zo snel mogelijk de juiste nieuwe onderdelen aan onze catalogus kunnen toevoegen. In dit opzicht is febi een echte pionier in de automotive aftermarket.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16062 aligncenter\" src=\"https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-300x169.png\" alt=\"\" width=\"634\" height=\"357\" srcset=\"https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-300x169.png 300w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-1024x576.png 1024w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-768x432.png 768w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-1536x864.png 1536w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-2048x1152.png 2048w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-150x84.png 150w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-696x391.png 696w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-1068x601.png 1068w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-1920x1080.png 1920w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/p>\n<p>Blijf steeds op de hoogte van febi op <a href=\"https:\/\/www.febi.com\/en\/\" target=\"_blank\" rel=\"noopener\">www.febi.com<\/a> , <a href=\"https:\/\/www.youtube.com\/febitruck\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> en <a href=\"https:\/\/www.instagram.com\/febitruckexperts\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n<div class=\"shariff shariff-align-left shariff-widget-align-left\"><ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fblog.febi.com%2Fnl%2Falles-draait-om-helden-febi-lanceert-eerste-merkcampagne-voor-bedrijfsvoertuigen%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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heeft febi een breed pakket aan campagnemedia samengesteld om de toegewijde mensen in de transportsector te eren. Truckers zijn de stille helden van het dagelijks leven die onze wereld in beweging houden. Reden genoeg om alle spelers in de automotive aftermarket aan te spreken met een ge\u00efntegreerde merkcampagne. [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":16049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[807],"tags":[926,905,925],"class_list":["post-16083","post","type-post","status-publish","format-standard","has-post-thumbnail","category-inside-nl","tag-campagne","tag-febi-truck-nl","tag-truck-nl-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>febi lanceert eerste merkcampagne voor bedrijfsvoertuigen<\/title>\n<meta name=\"description\" content=\"Onder het motto &quot;Everybody Needs A Hero&quot; heeft febi campagnemedia gecre\u00eberd om mensen in de transportbranche te eren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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