{"id":16026,"date":"2024-04-10T08:59:38","date_gmt":"2024-04-10T06:59:38","guid":{"rendered":"https:\/\/blog.febi.com\/?p=16026"},"modified":"2024-04-10T09:03:02","modified_gmt":"2024-04-10T07:03:02","slug":"its-all-about-heroes-febi-truck-launches-first-brand-campaign","status":"publish","type":"post","link":"https:\/\/blog.febi.com\/en\/its-all-about-heroes-febi-truck-launches-first-brand-campaign\/","title":{"rendered":"It\u2019s All About Heroes: febi Truck Launches First Brand Campaign"},"content":{"rendered":"<p>Under the slogan &#8216;Everybody Needs A Hero&#8217;, febi has created a wide range of campaign media to praise the hardworking people of the transport industry. Truckers are the unsung everyday heroes that keep our world in motion, reason enough to reach out to all players in the Truck Automotive Aftermarket with an integrated brand campaign highlighting febi&#8217;s range for the BIG 8 and beyond.<\/p>\n<p>Highlights include a new <a href=\"https:\/\/www.febi.com\/en\/\" target=\"_blank\" rel=\"noopener\">febi.com<\/a>, a cinematic storytelling <a href=\"https:\/\/www.youtube.com\/watch?v=8uGdDaUzs2k\" target=\"_blank\" rel=\"noopener\">video<\/a> featuring the heroes of the transport world in action and other <a href=\"https:\/\/www.youtube.com\/playlist?list=PLB3bXQpUIfu0g_ftYzeXthhZQPlth_A-1\" target=\"_blank\" rel=\"noopener\">videos<\/a> featuring our internal heroes talking about what they do to promote febi Truck worldwide. A bunch of various online and offline material for social media, point of sale, print and more is also part of the campaign.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-16055 aligncenter\" src=\"https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-300x169.png\" alt=\"\" width=\"634\" height=\"357\" srcset=\"https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-300x169.png 300w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-1024x576.png 1024w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-768x432.png 768w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-1536x864.png 1536w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-2048x1152.png 2048w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-150x84.png 150w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-696x392.png 696w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-1068x601.png 1068w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-and-Mechanic-1920x1080.png 1920w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/p>\n<p>\u201cWith this first real brand campaign for febi Truck, we really want to name and thank all the people who contribute to the transport of goods on a daily basis worldwide,\u201d says Ana Todorovic, Divisional Manager Brand Experience Management. \u201cThey are true heroes in our hearts.\u201d<\/p>\n<p>The febi Truck brand campaign will be rolled out around the world from April onwards. It will help to increase awareness among partners in the transport world that febi Truck is a reliable partner and provider of complete repair solutions: \u201cWe are the fast alternative to OE,\u201d says Bj\u00f6rn F\u00f6rthmann, Group Category &amp; Brand Development Director Commercial Vehicles \/ Off-Highway. \u201cAs soon as a new model is released our research team jumps into action so that we can add the right new parts to our catalogue as soon as possible. In this sense, febi Truck is truly the trailblazer in the Automotive Aftermarket.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16062 aligncenter\" src=\"https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-300x169.png\" alt=\"\" width=\"634\" height=\"357\" srcset=\"https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-300x169.png 300w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-1024x576.png 1024w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-768x432.png 768w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-1536x864.png 1536w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-2048x1152.png 2048w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-150x84.png 150w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-696x391.png 696w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-1068x601.png 1068w, https:\/\/blog.febi.com\/wp-content\/uploads\/2024\/04\/Truck-Driver-with-child-and-a-puppy-1920x1080.png 1920w\" sizes=\"auto, (max-width: 634px) 100vw, 634px\" \/><\/p>\n<p>Stay tuned to febi Truck via <a href=\"https:\/\/www.febi.com\/en\/\" target=\"_blank\" rel=\"noopener\">www.febi.com<\/a> and follow us on <a href=\"https:\/\/www.youtube.com\/febitruck\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and <a href=\"https:\/\/www.instagram.com\/febitruckexperts\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\n<div class=\"shariff shariff-align-left shariff-widget-align-left\"><ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\"><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fblog.febi.com%2Fen%2Fits-all-about-heroes-febi-truck-launches-first-brand-campaign%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; 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Truckers are the unsung everyday heroes that keep our world in motion, reason enough to reach out to all players in the Truck Automotive Aftermarket with an integrated brand campaign [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":16048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[400],"tags":[921,602,447],"class_list":["post-16026","post","type-post","status-publish","format-standard","has-post-thumbnail","category-inside-en","tag-campaign","tag-febi-truck-2","tag-truck-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It\u2019s All About Heroes: febi Truck Launches First Brand Campaign<\/title>\n<meta name=\"description\" content=\"Under the slogan &#039;Everybody Needs A Hero&#039;, febi has created campaign media to praise the hardworking people of the transport industry.\" 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